Intimacy : The only barrier you want to break - D&AD New Blood Awards

 

The brief was to create a campaign that helped to break down a barrier to sexual freedom. We chose intimacy and created a box that contained items for after sex that could help boost intimacy between partners whether they are in a relationship or it is a one time thing. 

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We found that many people thought there was a lack of intimacy in many relationships and people cared less for one another when it was only a one time thing, which put many people off. Our idea was more focused on the after, what do people do together after sex and how can we encourage people to make positive choices to allow others and themselves to enjoy the experience.